Aruba Aloe's Carries Its Philosophy from Natural Packaging to Products

By: Laura McQuarrie - Jun 5, 2015
References: arubaaloe & indystar
After realizing that many consumers are now looking for organic and natural products, the owner of the Eva Maison boutique, Josh Posner, developed the organic Aruba Aloe line, complete with natural packaging. Aruba Aloe is the signature line of the Eva Maison boutique in Indianapolis, where it is perfectly at home amidst rustic tables and an atmosphere that's described as "Sephora meets Whole Foods—but more upscale."

The products in the line include everything from makeup to skin, hair and sun care products, nail polishes, fragrance and even a few gift items. The family-owned business sources aloe from its 150-acre fields, cutting the plants in the morning and packaging it in the afternoon in eco-friendly containers.