Natural medicines are not traditionally known for having modern or eye-catching brand identities but the Portuguese medical lab 'Biocol' is offering just that.
The brand's chemical-free approach to medicine is reflected in its packaging as it offers fresh but playful colors and designs for consumers. With playful images, bold colors, plant-based graphics and textured packaging that protects from leaks and breakage, the natural medicines are certainly competitive in a relatively plain market. The branding creates an aesthetic that people will be able to recognize easily, will be drawn to and will likely expand the brand's consumer base.
By diverting from industry design norms, Biocol is able to differentiate itself in a very large market.
Textured Supplement Branding
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