Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Freshness-Focused Clothing

'Ably' Natural Clothing Keeps Dirt, Stains and Sweat at Bay

— June 9, 2016 — Fashion
It might be hard to believe but 'Ably' natural clothing is designed and manufactured to stay fresh wear after wear without needing to be washed. Each of the garments available from 'Ably' have been treated with Filium, which allows the natural fabrics used to make the garments to repel stains, liquid and odors.

Funding now on Kickstarter where the natural clothing brand has already garnered over $150,000 in pledges, 'Ably' clothing looks to revolutionize how one thinks about clothing design.

Many people out there will wear a shirt or garment once then wash it; this can lead to clothing wearing faster than usual and wastes water. 'Ably' clothing enables individuals to wear clothing over and over without needing to wash it to decrease the instance of water waste and keep you going.
Trend Themes
1. Stain-repellent Clothing - 'Ably' natural clothing uses innovative technology to repel stains, offering a disruptive solution to the problem of constantly washing clothes.
2. Sustainable Fashion - By allowing individuals to wear clothing multiple times without washing, 'Ably' clothing contributes to the movement towards more sustainable fashion practices.
3. Water Conservation - With its unique ability to stay fresh wear after wear, 'Ably' clothing presents an opportunity for businesses to promote water conservation by reducing the frequency of clothes washing.
Industry Implications
1. Fashion and Apparel - 'Ably' clothing disrupts the traditional fashion industry by offering a new approach to clothing design that emphasizes durability, convenience, and sustainability.
2. Textile Technology - The innovative use of Filium in 'Ably' clothing showcases the potential for disruptive advancements in the field of textile technology, opening up possibilities for other applications and industries.
3. Sustainability and Environmental Protection - 'Ably' clothing aligns with the sustainability and environmental protection movement by reducing water consumption and promoting more eco-friendly fashion choices.
4
Score
Popularity
Activity
Freshness