Parissa is Reinventing Waxing to Achieve Smooth, Healthy Skin
Grace Mahas — January 28, 2023 — Fashion
References: “Forty
Parissa is an all-natural at-home waxing brand that is reinventing how consumer wax to achieve smooth, healthy skin. Designed for women and men alike, Parissa’s product assortment includes sugar wax, hard wax and warm wax to meet every waxing preference and need. Its streamlined waxing kits are easy to use and contain all the necessary components for achieving smooth and healthy skin results for up to eight weeks.
Canadian manufactured and female founded by Azar Moayeri in 1983, this year marks Parissa’s 40-year anniversary as a global leader in natural wax. To this day, the company remains firmly rooted in its local and family values as well as its commitment to social responsibility and environmental sustainability.
“Forty years ago, I set out to create a product that addressed an important need in the hair removal category. Those grassroots beginnings shaped us and provided a solid foundation for us to grow into the global brand we are today,” said Parissa Founder, Azar Moayeri.
Canadian manufactured and female founded by Azar Moayeri in 1983, this year marks Parissa’s 40-year anniversary as a global leader in natural wax. To this day, the company remains firmly rooted in its local and family values as well as its commitment to social responsibility and environmental sustainability.
“Forty years ago, I set out to create a product that addressed an important need in the hair removal category. Those grassroots beginnings shaped us and provided a solid foundation for us to grow into the global brand we are today,” said Parissa Founder, Azar Moayeri.
Trend Themes
1. All-natural Waxing - The trend shows a growing demand for all-natural products, this presents an opportunity for natural waxing brands to target eco-friendly consumers.
2. At-home Beauty Kits - The trend towards at-home beauty and self-care kits presents an opportunity for waxing brands to develop easy-to-use waxing kits for consumers who are staying at home due to pandemic-induced restrictions.
3. Sustainability in Beauty - The trend towards sustainable and socially responsible personal care practices presents an opportunity for waxing brands to emphasize their products as being environmentally friendly and ethically made.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry will continue to see innovation in the natural and eco-friendly product category.
2. E-commerce - The growing popularity of at-home waxing kits can offer opportunities for e-commerce platforms to develop similar kits or to promote waxing products as part of their categories.
3. Sustainable Manufacturing - The rising demand for sustainable and environmentally friendly waxing products can encourage manufacturers to develop more sustainable production methods and materials.
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