The National Geographic United Arab Emirates ad campaign hones in on one of the biggest draws this international publication has: curiosity. It is geared towards readers who have an insatiable desire to know things about the world they live in, things that can't readily be gathered from larger tombs or more superficial literature.
Conceived and executed by The Classic Partnership Advertising, an ad agency based in Dubai, United Arab Emirates, the National Geographic United Arab Emirates ad campaign takes on a surreal image of a gigantic question mark made up of historical and wildlife references. Art directed by Amr Otefy with creative direction by Satyen Adhikari, the fantastical imagery really captures the essence of the intelligent and eye-opening magazine. Who wouldn't be intrigued by such jaw-dropping scenes?
Stats for Surreal Question Mark Ads
Trending: Older & Warm
Research: 2,285 clicks in 114 w
Interest: 0.9 minutes
Concept: National Geographic United Arab Emirates
Related: 38 examples / 29 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: deceptive fruit dessert ads, invisible kid ads, and poorly disguised fat ads.
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