National Doughnut Day Gives Away Free Sweets to the Public
Krispy Kreme is giving away one free doughnut per customer (mmmmm:) while Dunkin' Donuts celebrates by offering a free doughnut with any purchase of a beverage or coffee.
Implications - Consumers love to receive free items. By celebrating what otherwise would be an ordinary day and turning it into something special, like National Doughnut Day, companies manage to generate buzz amongst audiences. A company offering a free product or deal encourages positive brand recognition and consumer loyalty.