These National Board of Health ads resemble the look of humorous comics as much as they work towards sending a serious message. The combination of the two creates a perfect way of reaching viewers.
One of the images in this ad series features a 'Captain Late Night' and a 'Captain Blackout.' Of course Captain Late Night is still having fun while Captain Blackout is already done for the evening. The accompanying copy "Drink less - Party more" clarifies the message in a straightforward way.
I am loving these National Board of Health ads for their humorous way of being serious.
Implications - Consumers are attracted to advertisements with serious subject matter only when illustrated with humor. Images solely focused on tackling hard-hitting issues are not as appealing to those who don't want to focus on negativity. In order to promote their message even further, organizations could focus on this combination of seriousness shown with humor.
Stats for Humorous Partying Campaigns
Trending: Older & Chilly
Research: 690 clicks in 244 w
Interest: 1.6 minutes
Concept: National Board Of Health Ads
Related: 57 examples / 44 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: charted cinema campaigns, passionate tryst campaigns, and epic oven ads.
Humorous Partying Campaigns
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