For the September 2009 issue of Harper's Bazaar, model Naomi Campbell races a cheetah, rides a crocodile, and jumps rope with monkeys.
The September 2009 issue of Harper's Bazaar was photographed by Jean Paul Goude and is a cool combo of animal prints and actual animals. Considering Naomi Campbell is known for her tough girl image, it's only appropriate she be thought of for a style spread called 'Wild Things.'
Implications - Utilizing animals in advertising campaigns is an effective communication tactic as consumers associate certain animals with specific connotations. They're also visually captivating and can transmit ideas to consumers with limited use of words. Corporations looking to push the limits of animal advertising may consider campaigns which strictly utilize animals, with no text involved.
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