This Cheeky Ad Pokes Fun at the Explosive Craft Beer Industry

By: Ady Floyd - Aug 30, 2015
References: eater
The 'Above Average' channel on YouTube published this humorous ad that promotes a fake nano-brewery. The ad was created to poke fun at the explosion of the craft beer industry, which has allowed for the success of numerous new microbreweries to arise.

The ad is set up like an interview session between the cameraman and the brewery owner. The two minute-long commercial follows the brewery owner on a tour that consists of tiny finger-held beer mugs and a thimble of barley. The owner says that while larger breweries focus on making each bottle taste good, this brewery can "focus on making each sip taste great" -- because a sip is all this brewery offers.

The quirky advertisement aims to shed light on the glorification of microbreweries. Playing off the fact that society seems to hold microbreweries on a pedestal, the nano-brewery is taking it a step further by creating the world's smallest beer.