In a silly marketing campaign, underwear company Fruit of the Loom is giving away free undies to people who have names with negative connotations. This means if you are a (negative) Nancy, (grumpy) Gus, Debbie (downer) or someone else typically identified with a bad feeling, you could benefit from this free giveaway.
The Negative Names Positive People campaign is run through Facebook, so you're going to want to make sure you registered under the right name. For people stuck with names with negative connotations, Fruit of the Loom wants to show you they care about your plight. To advertise their reinvented underwear, they want to make sure your day starts off happy (regardless of your unfortunate first name). With pithy taglines like "Keep your name, change your undies," this campaign is sure to get a chuckle out of even the most bitter of Bettys.
Stats for Sympathetic Underwear Freebies
Trending: Older & Mild
Research: 1,105 clicks in 93 w
Interest: 0.9 minutes
Concept: Names With Negative Connotations
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: retro paper bag collections, 90s brand revivals, and minimalist sportswear pop-up shops.
Sympathetic Underwear Freebies
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