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Name Your Porsche

By: Jeremy Gutsche - Published:   Updated: Jul 5 2011 • References: nameyourporsche & luxist
Everyone wants personalization. Now, you can customize your Porsche nameplates at Name Your Porsche. Beware: It'll cost you $450 for 5 letters and $60 per letter. The Name Your Porsche site describes, "You can now give your Porsche an exclusive personal touch. Instead of the type designation, you can have a customized text in the same font placed on your Porsche"

Implications - With so many shoppers out there, consumers are looking to differentiate themselves through their purchases. Items that offer a way to add a personal touch are attractive to those who want to make a statement. A company could focus on creating more options for differentiation in order to attract a wider audience.

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Concept: Name Your Porsche
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Segment: Males, 18-55
Comparison Set: 22 similar articles, including: masculine nun apparel, tech-infused polo shirts, and vertical blind billboards.