Everyone wants personalization.  Now, you can customize your Porsche nameplates at Name Your Porsche.  Beware: It’ll cost you $450 for 5 letters and $60 per letter.  The Name Your Porsche site describes, “You can now give your Porsche an exclusive personal touch. Instead of the type designation, you can have a customized text in the same font placed on your Porsche”

Implications - With so many shoppers out there, consumers are looking to differentiate themselves through their purchases. Items that offer a way to add a personal touch are attractive to those who want to make a statement. A company could focus on creating more options for differentiation in order to attract a wider audience.