"Naked News," which features anchors and reporters who disrobe during newscasts, launched its risque take on current affairs in Japan on Tuesday.
Beneath a banner proclaiming "Naked News" as "The program with nothing to hide," Sunrise Corp. CEO Takuya Uchikawa described the service as "a unique concept for the Japanese market."
Sunrise, which specializes in sales of goods and services via the Internet, and Naked News owner eGalaxy Multimedia have set a target of 10,000 mobile subscribers in the first year.
"We would not have dared to come to Japan unless we were convinced that there was a definite market, and we now see there is a massive market here, we have a partner that understands that market and the technological skills to provide an enjoyable product," eGalaxy Multimedia CEO David Warga said.
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