Burt Reynolds is naked again, years past his prime. His hairy ad, which features a layout similar to the infamous George Kastanza photoshoot, is for DirecTV's latest campaign. The ad states, "Everything should be seen in DirecTV HD ... well, maybe not everything." Touche.
The campaign is a good twist on shock advertising, which we're seeing a lot of.
Here are my favourite shock ad campaigns:
1. RECENT: Celebs photoshopped to illustrate domestic violence
2. FRIGHTENING: PETA, killing people
3. BIZARRE: Brazil is running into pedestrians with a bus
Is a hairy naked Burt Reynolds better or worse?
Stats for Naked Hairy Shock Advertising
Trending: Older & Buzzing
Research: 90,627 clicks in 482 w
Interest: 3.1 minutes
Concept: Naked Hairy Shock Advertising
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: multifunctional kitchen islands, minimalist wine packaging, and child-accommodating adult tricycles.
Naked Hairy Shock Advertising
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