Nadeem Haidary Creates the ‘In-Formed' Fork To Show Consumption

By: Rachel Bowman - Published:   Updated: Apr 4 2011 • References: nadeemhaidary & psfk
In an attempt to curb North America’s wasteful tendencies, Nadeem Haidary created the ‘In-Formed’ fork.

The ‘In-Formed’ fork shows consumption rates of different countries. By labeling each prong with a different country’s name, the designer has shown American consumption compared to that in Belarus. This calorie count cutlery is an interesting way to remind people to think of their consumption rates.

Implications - The rise of environmentalism and global activism has inspired designers to create products that make a social statement. In this example, Nadeem Haidary has created a functional fork with tines that represent the total consumption of several countries. As obesity rates in the U.S. and Europe continue to balloon, we'll only see more kitchenware designs that aim to make consumers consider their consumption. Stats for Calorie Count Cutlery Trending: Older & Chilly
Traction: 5,489 clicks in 321 w
Interest: 2.9 minutes
Concept: Calorie Count Cutlery
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: flavored cutlery, glow-in-the-dark cutlery, and credit card cutlery.