The Nada Bike Revolution has a unique membership card: for $100, interested participants receive their own bare-bones bike frame and can design their own bike from there. This concept allows each of the bikes to be singular creations that do not have an identifiable aesthetic or branding. This is a pretty interesting initiative.
Implications - Youth consumers want to connect to with others and do good in the world. The Nada Bike Revolution allows participants to enact meaningful change within a larger group. Companies should attempt to find ways to connect their customers together byway of socially responsible initiatives.