Superstar

NACSound Sonance

By: Going Like Sixty - Published:   Updated: Jun 23 2011 • References: nacsound.it & luxist
These speakers look as if they were designed by NASA, but they are NACSound's Sonance line, from an Italian sound system designer. These speakers are meant to be noticed. Made from ceramic, aluminum, wood, and carbon, they can be hung or placed on flat surface. Prices are not other-wordly, ranging from $1,000 to $4,500, which if you are into quality sound, is about the norm.

Implications - There's a high demand for space-aged products from North American consumers because they evoke the capitalist ideals of progress, efficiency, and a better future. Consumers now also associate NASA with these ideals as it's been the leading force behind space exploration. Corporations looking to conjure the same kind of awe that space age products evoke should consider utilizing NASA-inspired imagery in their marketing campaigns.

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