Incorporating LED signal lights, the bag allows cyclists to let others know which direction they're headed. Designer Lee Myung Su feels it is much safer and effective than putting out your arm to signal. Emergency signals are also implemented into the cyclist's backpack, making it perfect for any unforeseen situation.
Implications - As our society moves closer to an eco-conscious one, the prevalence of cyclists continues to increase. Corporations and brands can capitalize on this new demographic of cyclists by investing in practical and stylish safety accessories for them. These products appeal directly to a consumer's pragmatism and their individuality.