MySpace is out - humans have no loyalty

Trends come and trends go, and now corporations are spending billions on capitalising on those trends before the next fad comes along. The Washington Post article discusses the dis-loyalty of teens, the trends of time people spend on sites and the key elements to making online communities work.

But, the most interesting thing is the way corporations view the web as a money making vehicle. The majority of the top ten sites the www don’t actually sell anything. They exist to share information and socialise so their revenue comes from selling advertising space. Web advertising space is sold based on the simple theory that the higher the amount of people see the add and the more time they are on the page with the add on it, the more its worth.

So, when impulsive teens decide they no longer want to spend 4 hours a day making a page look pretty, the advertising dollars dry up.

MySpace have defended this trend by saying they sign up 320,000 new accounts a day. Fine for a statistic but useless to measure the business success, if these people don’t spend time looking at adds, MySpace becomes worthless......

And so the tough game of making quick money online continues......by the way, I think you’ve spent around three minutes on my page now, but have you clicked on a google add?