The Norwegian capital Oslo will be hosting the World Snowboarding Championships in 2012, and MyNorwayTrip.com is a fun campaign that lets users experience what Norway has to offer as a winter vacation destination.
The site allows users to easily create imaginary Norway trips and bring their Facebook friends along. MyNorwayTrip.com is a fun and quirky way of promoting a destination, while showcasing all the great attractions Norway has to offer winter tourists.
The site uses Facebook in a creative way by allowing users to involve their friends in a fun activity. By creating personalized travel journals with photographs before the person has even visited Norway, the makers behind the campaign hope to spark user's interest through the interaction with various ski resorts, restaurants, sights and more.
Stats for Virtual Travel Testers
Trending: Older & Mild
Research: 1,603 clicks in 240 w
Interest: 1.6 minutes
Concept: Norway, Winter, Snowboarding
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: nebula-inspired transportation, revealing hotel ads, and cliff-created eateries.
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