Potential

New York Magazine Launches Web 2.0 Fashion Portal

By: Javier Correas - Published: • References: nymag
This is a great idea by the New York Magazine, considering the size that such an event like the Fashion Week has for the fashion industry. Everybody wants to see and know everything, in a short time, in too many events in four different cities... The solution? Once again, a Web 2.0 community! That's why they have launched a new service called "My Fashion", where everybody can sign in and create an album with the pictures of the best shows -in their opinion-, and share them.

This way people can keep track of everything they liked at the Fashion Week, look what others liked as well, and also share their good taste with others at the community or outside, by sending them an email with a link to their album. Of course, several celebrities have created their own "MyFashion" space, so the buzz is guaranteed and the success as well. Stats for MyFashion Trending: Older & Chilly
Traction: 3,505 clicks in 390 w
Interest: 4 minutes
Concept: MyFashion
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: 40 converse fashion finds, stitched sequin photographs, and adhesive ambient lighting.