The myAudi Sphere Showroom Celebrates the Brand's Design Process
Jana Pijak — March 6, 2017 — Autos
References: benjaminhaupt & retaildesignblog.net
This myAudi Sphere showroom is not your ordinary car dealership and is a retail space that is not only inspiring, but also multifunctional. This bold car showroom spotlights the German auto manufacturers newest models while showcasing the brand's design process -- ranging from the colors and finishes it offers to buyers to the luxe lifestyle it is synonymous with.
Located in the heart of Munich, Germany, the myAudi Sphere showroom integrates sleek car models into a futuristic retail area that is equipped with digital and interactive signage. In addition to getting a chance to check out new car models, visitors can participate in a VR test drive session or can sample a craft cocktail or fine wine at the dealership's elegant bar area.
Located in the heart of Munich, Germany, the myAudi Sphere showroom integrates sleek car models into a futuristic retail area that is equipped with digital and interactive signage. In addition to getting a chance to check out new car models, visitors can participate in a VR test drive session or can sample a craft cocktail or fine wine at the dealership's elegant bar area.
Trend Themes
1. Creativity-focused Showrooms - Incorporating interactive signage and immersive experiences into retail spaces to create a unique and inspiring customer experience.
2. Multifunctional Retail Spaces - Designing retail spaces that combine the showcasing of products with additional amenities and experiences, such as bars or entertainment areas.
3. Virtual Reality Test Drives - Offering customers the opportunity to experience virtual test drives to enhance the car-buying process and provide a more immersive and convenient experience.
Industry Implications
1. Automotive Retail - Car dealerships can explore incorporating interactive signage and immersive experiences into their showrooms to create a more engaging and memorable customer experience.
2. Hospitality and Entertainment - Bars and entertainment venues can explore partnerships with car brands to create unique and immersive experiences, such as combining test drives with food and drink offerings.
3. Virtual Reality - Virtual reality technology providers can target the automotive industry by offering VR test drive experiences as a way to enhance the car-buying process for both dealerships and customers.
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