The My Whiskey Program Lets You Build Your Own Booze Blend
Michael Hines — May 13, 2013 — Lifestyle
References: mrdistilling & thatsnerdalicious
Mississippi River Distilling Company has just launched the My Whiskey program, a new initiative that lets folks create their own whiskey. The program costs $6,000 and lets participants have total control over the creation of their whiskey. Those who sign up get to pick the grain bill, yeast, barrel, age and proof.
In addition to choosing the ingredients, participants in the My Whiskey program get to name the alcohol they have created. Once completed, the whiskey and the empty barrel are delivered. The company says that an 80 proof barrel of whiskey should create around 160 bottles of the good stuff. The program seems ideal for bars and restaurants that want a one-off brand of whiskey to sell, but the Mississippi River Distilling Company is also targeting normal folks who just want to make their own alcohol.
In addition to choosing the ingredients, participants in the My Whiskey program get to name the alcohol they have created. Once completed, the whiskey and the empty barrel are delivered. The company says that an 80 proof barrel of whiskey should create around 160 bottles of the good stuff. The program seems ideal for bars and restaurants that want a one-off brand of whiskey to sell, but the Mississippi River Distilling Company is also targeting normal folks who just want to make their own alcohol.
Trend Themes
1. Custom Alcohol Creation - Disruptive innovation opportunity: Expanding the personalized alcohol market by allowing consumers to create their own unique blends of whiskey.
2. Craft Beverage Experiences - Disruptive innovation opportunity: Creating immersive experiences for customers by involving them in the whiskey-making process.
3. Direct-to-consumer Distilling - Disruptive innovation opportunity: Tapping into the growing trend of consumers seeking unique and personalized alcohol products.
Industry Implications
1. Hospitality and Entertainment - Disruptive innovation opportunity: Offering customers a unique selling point by creating their own custom whiskey blends at bars and restaurants.
2. Craft Distilling - Disruptive innovation opportunity: Expanding the craft distilling industry by empowering consumers to be part of the whiskey-making process.
3. Direct-to-consumer Alcohol - Disruptive innovation opportunity: Providing consumers with the ability to create their own custom alcohol products, bypassing traditional distribution channels.
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