With a range of colors (Marilyn, Bettie, Ginger and Audry), the My New Pink Button is a kit that will dye your female genitals back to their healthy, youthful color. The product was designed by Karen Mari, who, according to the site "[...] designed [...] after she discovered her own genital color loss. While looking online for a solution she discovered thousands of other women asking the same questions regarding their color loss."
The kit comes with 20 disposable applicators, mixing dish, labia colorant dye and instructional guide.
Implications - Consumers look to purchase products that restore their youth. By offering a quick fix solution that is affordable to consumers, they will more likely purchase in an effort to eliminate high costs of surgeries.