Potential

Mobile Calendarettes

Just as YouTube changed the way we get our entertainment fix, so mobile TV is about to change the way we get our fix of reality shows:to go. Snackable content in the form of Calendarettes, which features a bunch of models in bikinis fighting it out to star in a glamorous calendar, is one of two offerings by Italian startup Small Formats.

The Calendarettes are 8 to 10 episodes long, but since they're produced with mobile in mind, there are 2-3 minute mobile clips, or mobisodes, and a website component.

The other project is a sitcom about three guys cooking pasta in their kitchen. Called Pasta Is Fun, the program's cut up into 3-5 minute bite-sized episodes, with a companion website featuring recipes. Stats for Digital Calendar Girls To Go Trending: Older & Mild
Traction: 2,985 clicks in 345 w
Interest: 4 minutes
Concept: Digital Calendar Girls To Go
Related: 57 examples / 44 photos
Segment: Males, 18-55
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