Mobile Calendarettes

Just as YouTube changed the way we get our entertainment fix, so mobile TV is about to change the way we get our fix of reality shows:to go. Snackable content in the form of Calendarettes, which features a bunch of models in bikinis fighting it out to star in a glamorous calendar, is one of two offerings by Italian startup Small Formats.

The Calendarettes are 8 to 10 episodes long, but since they're produced with mobile in mind, there are 2-3 minute mobile clips, or mobisodes, and a website component.

The other project is a sitcom about three guys cooking pasta in their kitchen. Called Pasta Is Fun, the program's cut up into 3-5 minute bite-sized episodes, with a companion website featuring recipes. Stats for Digital Calendar Girls To Go Trending: Older & Mild
Traction: 3,050 clicks in 405 w
Interest: 4 minutes
Concept: Digital Calendar Girls To Go
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: sci-fi website themes, calming athletic gear, and 60 gifts for aspiring musicians.