Just as YouTube changed the way we get our entertainment fix, so mobile TV is about to change the way we get our fix of reality shows:to go. Snackable content in the form of Calendarettes, which features a bunch of models in bikinis fighting it out to star in a glamorous calendar, is one of two offerings by Italian startup Small Formats.
The Calendarettes are 8 to 10 episodes long, but since they're produced with mobile in mind, there are 2-3 minute mobile clips, or mobisodes, and a website component.
The other project is a sitcom about three guys cooking pasta in their kitchen. Called Pasta Is Fun, the program's cut up into 3-5 minute bite-sized episodes, with a companion website featuring recipes.
Stats for Digital Calendar Girls To Go
Trending: Older & Mild
Research: 3,057 clicks in 431 w
Interest: 4 minutes
Concept: Digital Calendar Girls To Go
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: sleek hi-tech hookahs, rejuvenated office spaces, and cloudy beer packaging.
Digital Calendar Girls To Go
More Stats +/-
Rejuvenated Office Spaces
Sleek Hi-Tech Hookahs
Cloudy Beer Packaging
Metal Reversible Adhesives
Light Therapy Diet Belts