Design company MVRDV broke ground on a new library in the Netherlands recently. The 'Book Mountain' building not only makes great use of space, but is a great design.
The books within the 'Book Mountain' are stacked into a tower, which not only looks amazing from inside, but because of the glass exterior, makes the books look integrated into the building design. Exciting use of literature from MVRDV.
Implications - A simple way for corporations to appeal to consumers is by presenting their brand or product in a familiar and approachable manner. While cutting-edge design and contemporary designs are impressive, consumers will be more likely drawn to products or services that are easy to recognize and identify amongst the others.
Stats for Reading Towers
Trending: Older & Chilly
Research: 5,420 clicks in 364 w
Interest: 4 minutes
Concept: Reading Towers
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: mercury drop architecture, utilizing limited spaces, and free cultural libraries.
More Stats +/-
Utilizing Limited Spaces
Mercury Drop Architecture
Free Cultural Libraries
Skate-Inspired Fashion Shoots
Cursing Candle Scents