Muther of All Things SS 2014 Lookbook Focuses on Versatility

By: Vasiliki Marapas - Published: May 21, 2014 • References: mutherofallthings & c-heads
It's unsurprising that the Muther of All Things SS 2014 lookbook features pieces that are sweet yet functional; after all, the brand does hail from Australia, the capital of surf and sun. If anyone knows a thing or two about designing the perfect swimsuit, it's definitely someone native to the land "down under."

Joceline Godfrey, MOAT's creative director, explains, "This season was all about breaking down boundaries. Reinventing traditional sports and swimwear styles and fusing them to create must-have pieces that work as hard as we do."

The brand collaborated with Brooklyn-based artist Lauren Sparks in order to create the Godstar prints, which encompassed fluid lines and neon layers. The sun-drenched lookbook stars Janini Millet, photographed by David Hauserman. Stats for Sun-Kissed Aussie Lookbooks Trending: Older & Buzzing
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Concept: Muther Of All Things SS 2014
Related: 121 examples / 93 photos
Segment: Females, 12-35
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