The Audi Q5 Rearview Camera Campaign Features Heads on Tails

By: Meghan Young - Published: Jul 31, 2014 • References: ddb & adeevee
There is no head or tails situation when it comes to these mutated animal ads. A campaign promoting the Audi Q5 Rearview Camera, it illustrates this helpful car feature by placing creature's faces on their tails. A skunk, lizard and monkey have all been given a new look so as to ensure they have a better view of everything that's around them. There is no way a predator will be sneaking up on them.

The mutated animal ads were conceived and executed by DDB & Co., an ad agency based in Istanbul, Turkey. The strange and surreal images were art directed by Canhur Aktuglu with creative direction by Karpat Polat. In spite of the weird creatures, the campaign is rather simple and safe. Stats for Mutated Animal Ads Trending: Older & Mild
Research: 698 clicks in 95 w
Interest: 1 minutes
Concept: Mutated Animal Ads
Related: 31 examples / 24 photos
Segment: Males, 18-55
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