Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Musical Trend Report

Track the World of the Performing Arts Both on and Off-Broadway

— April 2, 2012 — Art & Design
From off-Broadway engagements to the shows lighting up London's West End theater district, Trend Hunter's Musical Trend Report follows the exciting world of the musical performing arts, and provides quantified and thoughtful insight into the implications and influences of such trends. Our report includes over 780 examples of musical theater market research and consumer trends, delivering unparalleled insight into the shows, venues and marketing or advertising campaigns proving successful amongst theater fans.

An additional 81 PRO Trends present exciting opportunities for your brand to expand products or services and identify relevant movements within the marketplace. An essential component of tourism for many international cities, musical theater continues to burgeon on, thanks to television shows like 'Glee' and 'Smash,' which focus on the inner workings of the competitive world of dramatic arts.

Stay informed on exciting trends and movements within the musical theater industry with Trend Hunter's crowd-generated data.
Trend Themes
1. Off-broadway Engagements - Opportunity for businesses to innovate and cater to the growing demand for off-Broadway shows and experiences.
2. West End Theater District - Potential for disruptive innovations in marketing and advertising to target theater fans visiting London's West End.
3. Television Influence - Opportunities for brands to capitalize on the popularity of TV shows like 'Glee' and 'Smash' by creating related products or services.
Industry Implications
1. Musical Theater - Innovative approaches to venues, shows, and marketing strategies to attract and engage theater fans.
2. Tourism - Opportunity for businesses in the tourism industry to tap into the musical theater market and create experiences for travelers visiting international cities.
3. Marketing and Advertising - Disruptive innovations in marketing and advertising techniques to capture the attention of theater fans and promote shows and experiences.
0.7
Score
Popularity
Activity
Freshness