India's 'Favorite' Radio Station Builds Architecture With Song

By: Vincent Salera - Published: Feb 21, 2009 • References: adsoftheworld
Some advertising is worth mentioning simply due to the fact that it is a piece of art and worth looking at. These ads for India’s favorite radio station, Friends 91.9 fm, use musical notes to form the Victoria building, the Shahidminar and the Hooghly Bridge, all in sharp black and white illustration. Beautiful work, worth framing. The ads were created by advertising agency Bates141, Kolkata, India with creative direction by Anurag Hira, Biswarup Nath and Souvik Misra. The copy was written by Arjun Mukherjee. Stats for Musical Note Landmarks Trending: Older & Chilly
Research: 2,442 clicks in 379 w
Interest: 4 minutes
Concept: Musical Note Landmarks
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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