The Kris Orlowski Music Video on Chatroulette Generates Much Chatter
DoL — September 2, 2010 — Pop Culture
References: DivisionofLabor & krisorlowski
This Kris Orlowski Music Video on Chatroulette is definitely an innovative example on how to promote your musical talents.
Linking to random individuals and playing the same song, the collaborated video has a rather inspirational and interesting effect. The Division of Labor out of San Francisco came up with the video idea and directed it. The footage was captured straight from Chatroulette on the day of the live session.
Implications - Consumers are looking for a quick way to entertain themselves. Products that feature a humorous element are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase its appeal could focus on this desire.
Linking to random individuals and playing the same song, the collaborated video has a rather inspirational and interesting effect. The Division of Labor out of San Francisco came up with the video idea and directed it. The footage was captured straight from Chatroulette on the day of the live session.
Implications - Consumers are looking for a quick way to entertain themselves. Products that feature a humorous element are appealing to those who want to forget their responsibilities for a moment. Companies trying to increase its appeal could focus on this desire.
Trend Themes
1. Humorous Entertainment - The appeal of humorous entertainment features provides disruptive innovation opportunities to companies looking to increase their appeal.
2. Random Collaborations - Random collaborations through video chat rooms have the potential to foster new innovations for the music industry.
3. Live Streaming Engagement - The use of live streaming engagement through chat rooms can create new opportunities for companies looking to connect with audiences in innovative ways.
Industry Implications
1. Music Industry - Video chat rooms and other online platforms provide new opportunities for the music industry to connect with fans and showcase innovative talents.
2. Entertainment Industry - The entertainment industry can leverage the appeal of humorous content and live streaming engagement to create new disruptive innovations.
3. Technology Industry - The technology industry can create new platforms and tools to facilitate random collaborations through video chat rooms and other engagement methods.
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