Feature.fm Introduces Sponsored Music Promo For Musicians on Streaming Services

By: Alyson Wyers - Nov 27, 2015
References: feature.fm & springwise
This music promo platform enables artists to advertise their work on streaming services.

Music streaming has become an interesting topic within the music industry as musicians battle between wanting wider recognition or more monetary compensation for their songs.

In a potentially controversial move, Feature.fm is introducing native ads in music. Similar to sponsored blog posts or content that seamlessly appears amongst regular articles or videos, this initiative inserts songs into the listener's playlist. This form of music promo might appeal to those who refuse to pay for streaming services, as the musical interlude will be less jarring to the auditory experience than existing ads.

Just like social media ads where marketers input a budget and repetition requests to amp up a post, artists can pick like parameters for their promoted tune.