Miller Genuine Draft found a creative way to engage fans with music on Instagram.
The 'mgdperu' account on Instagram hosts an interactive DJ mixer called 'RemixGram' that makes it possible for EDM fans to create music using just their smartphone devices. What really sets this campaign apart from other interactive ones on the photo-sharing app is that it requires users to get together with a group of friends and use multiple smartphones at once to create even more engaging music. This purely fun experience on Instagram is ideal for capturing the attention of a young tech-savvy audience during the summer music festival season.
Like RemixGram, there have been several engaging Instagram campaigns to make use of mobile and social features like tags, screenshots and feeds.
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