One step forward, ten steps back is a common phrase for a reason; as much as people can learn from mistakes, it is easy to fall back into old habits, and the Museum Of Memory and Tolerance ad campaign urges people to not let that happen. One way to avoid such setbacks is to simply remember the past. As easy as it is to revert back to former behavior, it is even easier to forget the consequences those actions led to.
The Museum Of Memory and Tolerance ad campaign relies on two famous historical photos to covey how important it is not to forget: the Auschwitz concentration camp and photographer Nick Ut's Napalm girl. They are paired with the statement, "Those who don’t know their history are condemned to repeat it."
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