The Museum Of Memory and Tolerance Campaign Urges People Not to Forget
Meghan Young — January 27, 2012 — Marketing
References: memoriaytolerancia.org & ibelieveinadv
One step forward, ten steps back is a common phrase for a reason; as much as people can learn from mistakes, it is easy to fall back into old habits, and the Museum Of Memory and Tolerance ad campaign urges people to not let that happen. One way to avoid such setbacks is to simply remember the past. As easy as it is to revert back to former behavior, it is even easier to forget the consequences those actions led to.
The Museum Of Memory and Tolerance ad campaign relies on two famous historical photos to covey how important it is not to forget: the Auschwitz concentration camp and photographer Nick Ut's Napalm girl. They are paired with the statement, "Those who don’t know their history are condemned to repeat it."
The Museum Of Memory and Tolerance ad campaign relies on two famous historical photos to covey how important it is not to forget: the Auschwitz concentration camp and photographer Nick Ut's Napalm girl. They are paired with the statement, "Those who don’t know their history are condemned to repeat it."
Trend Themes
1. Historical Memory Awareness - The trend of promoting historical memory awareness can create opportunities for businesses to offer products or services that help people preserve or remember their cultural heritage or significant events.
2. Visual Storytelling in Ads - The trend of using powerful historical images can create opportunities for brands to create emotive ads that connect with their customers on a deeper level.
3. Remembrance Marketing - The trend of using tragic events in marketing campaigns to promote awareness or raise funds for related causes can create opportunities for businesses to create purpose-driven marketing and generate meaningful impact.
Industry Implications
1. Museums - Museums can leverage the trend of historical memory awareness by offering interactive exhibits or tours that help people learn about and remember the events that shaped our history.
2. Advertising - The trend of visual storytelling in ads can provide opportunities for advertising agencies to create meaningful campaigns that resonate with consumers and drive brand loyalty.
3. Non-profit - Non-profits can leverage the trend of remembrance marketing to generate awareness and support for their missions or causes by partnering with businesses to create impactful campaigns that inspire action.
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