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The Museu de Arte de Sao Paulo Ads Salutes Its 64th Birthday

By: Meghan Young - Published: • References: masp.art.br & ibelieveinadv
It appears as though the Museu de Arte de Sao Paulo ad campaign has taken a page straight out of one of the 'Harry Potter' books. Just like the animated paintings that are part of the magical world of Hogwarts, these famous oil paintings are strangely active. Of course, celebrating their home's 64 birthday would even the most stoic canvas lively. Fun and playful, these print ads will surely inspire others to come celebrate with them.

Conceived and executed by DDB, an ad agency based in Brazil, the Museu de Arte de Sao Paulo ad campaign also seems to touch upon a recent fad in the art and photography industry that centers around historical paintings. By introducing a modern tweak, in this case a cupcake and candle, these ads hope to appeal to younger generations. Stats for Celebratory Gallery Campaigns Trending: Older & Chilly
Traction: 3,389 clicks in 152 w
Interest: 4 minutes
Concept: Museu De Arte De Sao Paulo
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: carved cheese campaigns, brain boosting campaigns, and surreal cultural campaigns.