Anja Rubik is literally smoking hot in the Muse Fall 2010 edition. This extremely avant-garde pictorial features a cigarette-smoking Anja Rubik, rocking a perfect beehive hairstyle and all black clothing.
The result is a macabre spread full of elegance, class and fascination. Ultimately a stroke of genius on photographer Solve Sundsbo's part, the spread will surely create some fire for the Muse Fall 2010 issue -- and where there's fire, there's smoke.
Implications - In today's fashion editorials, films and ads, smoking is seldom featured on account of the taboo associated with the activity and its health risks. But it's hard to hate on this Muse editorial for incorporating smoking, because Rubik looks so sultry and steamy, that it's almost reminiscent of the iconic Audrey Hepburn smoking pose.
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Concept: Muse Fall 2010
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Segment: Females, 18-55
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