The Mundo Livre FM Campaign Consists of Music Icon Portraits

By: Leslie Chen - Published: Feb 19, 2013 • References: facebook & adsoftheworld
Regardless of age, race, language or gender, music is always a universal communicator and these Mundo Livre FM print ads illustrate this exactly with musical icons who can be recognized by anyone, no matter where they come from.

Using the idea of family portraits as its backdrop, the Mundo Livre FM campaign is a hilarious depiction of different musicians posing as mother, father, sister and brother to advertise the radio station. Created by advertising agency CCZ Publicidade from Brazil with Creative Directors Claudio Freire and Giancarlo Zilli, the ads feature artists like Michael Jackson and Amy Winehouse as siblings and Aretha Franklin as their mother.

Check out the Mundo Livre FM print ads to see if you find any of your favorite musicians posing together as one big happy family. Stats for Musician Mash-Up Family Ads Trending: Older & Warm
Research: 4,429 clicks in 167 w
Interest: 2 minutes
Concept: Mundo Livre FM
Related: 38 examples / 29 photos
Segment: Neutral, 12-35
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