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Floral-Inspired Multitasking Oils

Terra Beauty Bars Combines Function & Aesthetics

— August 4, 2022 — Marketing
With its Floral Infusion Multitasking Oil, BIPOC-owned brand Terra Beauty Bars combines the functionally nourishing properties of natural super oils and the visual aesthetic pleasure of florals. This product can be applied to hair, body, and nail for a softening effect. It guarantees a boost of hydration, alongside a dose of vitamins and essential beautifying nutrients. The active 100% natural super oils in this formulation are jojoba and coconut. The bottle of the multitasking oil is clear and one can survey the beautiful botanicals that soak in the liquid. The design has a sophisticated yet accessible modern feel.

Terra Beauty Bars makes its Floral Infusion Multitasking Oil for body + hair available in two sizes and in two scenes, including Lavender and Cedarwood. The formulation is vegan, gluten- and toxic-free.

Image Credit: Terra Beauty Bars
Trend Themes
1. Multitasking Oils with Floral Infusions - Combining functionally nourishing natural oils and visual aesthetic pleasure of florals, there is an opportunity to innovate around packaging and scents for multisensory experiences.
2. 100% Natural Super Oils - Incorporating 100% natural super oils like jojoba and coconut in beauty products is an opportunity to innovate by exploring new formulations and applications.
3. Vegan, Gluten- and Toxic-free Products - There is a growing trend of consumers seeking out vegan, gluten- and toxic-free beauty products, which presents an opportunity in green chemistry innovation.
Industry Implications
1. Beauty and Personal Care - Incorporating natural, vegan, and toxic-free ingredients in beauty and personal care products can differentiate a brand in a highly competitive market.
2. Packaging and Design - Innovative packaging and design can enhance the consumer's experience of using a beauty product, especially with the trend of incorporating sensory elements like botanicals and florals.
3. Green Chemistry - The demand for vegan, gluten- and toxic-free beauty products presents an opportunity for green chemistry innovators to explore new formulations of ingredients and technologies.
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