MULATE's Branding Tells Tales of Travel to Africa, Asia & Central America

By: Laura McQuarrie - Apr 30, 2015
References: mulate.eu & packagingoftheworld
It's imagined that between the tropics of Capricorn and Cancer is where you'll find MULATE, the island of the cocoa gods. This story is what's told through the branding of these exotic chocolate bars, revealing the bright vegetation, creatures and locations that you'd have to travel to unearth the hidden treasure that is a pod of cocoa.

Manufactured by Chocolate NAIVE, the EU-certified organic chocolates were named the Best Startup at Next Organic Berlin 2015 and also received Packaging Gold recognition at the Academy Of Chocolate Awards 2015.

In addition to the story that is communicated through the chocolate packaging, the foreign nature of the treat comes through with unusual flavors too, such as tahini, dark chocolate with extra cacao, peanut, sea salt and a blend of spices that includes cinnamon, vanilla and cayenne pepper.