"Itsumo, Moshimo" is a Japanese aphorism that means "Whenever, Wherever" and is the guiding principle behind the design of the Muji Kits.
With the March 2011 disasters fading in Japan's rearview mirror, it would be all too easy to forget about its effects and resume life as normal. Luckily, companies like Muji (and indeed, the country as a whole) are determined to ensuring the ability of citizens to protect and preserve themselves in the event of a disaster. The new Muji Kits are equipped to handle most emergency situations and include batteries, staple foods and bandaging.
What's most impressive is that the contents of the Muji Emergency Kits were decided by the consumers -- prior to the launch, Facebook and Twitter were crowdsourced to figure out what the typical person might need after an earthquake. Apparently, that includes a collared shirt, so that you still look good after the cataclysm.
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