The MTV Chopsticks campaign makes the most out of hungry sushi diners who just want to have a little fun with chopsticks. MTV has sponsored placing placemats with a mini drum set on them in numerous sushi restaurants in Brazil so eaters can always enjoy jamming while waiting for their meal.
As diners sit and wait for their meal, these drum set placemat designs provide great entertainment while conveying the brand of MTV to these hungry individuals. The MTV Chopsticks campaign plans to send out 30,000 games to 11 restaurants in the Sao Paulo area.
The MTV Chopsticks campaign is a great way to engage the public at a time when many individuals have nothing else to do but sit and wait.
Stats for Drum Set Placemats
Trending: Older & Chilly
Research: 1,036 clicks in 254 w
Interest: > 3 minutes
Concept: MTV Chopsticks
Related: 60 examples / 46 photos
Segment: Males, 12-35
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