The MSN Rebranding Initiative Boasts Integrated Productivity Tools

By: Meghan Young - Sep 11, 2014
References: msn & arstechnica
With the news that both Internet Explorer and MSN Messenger were being left behind in the dust earlier this year, it comes as a welcomed surprise that an MSN rebranding initiative has taken place to help revamp the news portal to its former glory. Sleeker and more modern, the MSN rebranding is refreshing in not only looks, but in function as well.

With easy access to personal productivity tools and content from a large number of providers, the MSN rebranding initiative started from the ground-up. This extensive project took into account a mobile-first, cloud-first world by also simultaneously launching MSN-branded applications for iOS and Android that are as stylish as the portal. Overall, the MSN rebranding hits all the right notes.