While the MSGM 2012 Spring/Summer collection may be perceived by many as a standard warm weather collection of high-end pieces for males, a closer look reveals some rather outlandish and eccentric designs. Noted features of the MSGM 2012 Spring/Summer collection include the graphic t-shirts featuring the wolf of a hand painted in neon hues, the image of a hawk also boasting vibrant colors, and the pairing of white socks and sandals. The MSGM Spring/Summer collection may not be everyone, but it will certainly satisfy those individuals seeking originality.
Implications - Businesses who are willing to provide consumers with products infused with outlandish qualities will appeal to the wide mass of consumers looking to distinguish themselves amongst their peers. Businesses who demonstrate the capacity to push their own boundaries in terms of style and design will see big returns.