Mrs. Weinstein's Toffee Merges the Old with the New

By: Jamie Danielle Munro - Published: Mar 26, 2014 • References: studiompls & lovelypackage
Mrs. Weinstein's Toffee is a brand that's over forty years old, but unfortunately its packaging was beginning to show this, and not in a good way. The toffee maker decided to hire Studio MPLS to re-invent the brand in a more modern manner, while still retaining its traditional roots.

Studio MPLS definitely delivered on the request from Mrs. Weinstein's Toffee. The upgrades the company made still exude traditional qualities, with font one would see on branding from the 40s or 50s, while placing this information on a boldly colorful background. The packages now come in a variety of colors, including yellow, orange, purple, green and blue. For certain foods, the contents can also be seen inside through a transparent section in the front, enticing viewers by showing a bit of skin. Stats for Modernized Traditional Branding Trending: Older & Mild
Research: 2,157 clicks in 112 w
Interest: 1.9 minutes
Concept: Mrs. Weinstein's Toffee
Related: 65 examples / 50 photos
Segment: Neutral, 35-55+
Comparison Set: 24 similar articles, including: suggested intake food packaging, illustrated lumber branding, and gift wrapped packaging.