Her videos have combined for millions of views, so what's the deal with MRirian? Why are so many people watching her, and why does anybody care? Is she Japanese? Her blog is in Japanese, she speaks Japanese, but according to Japanese sources, she's not exactly fluent. So is she American? Where is she? She says she's 21, but looks much younger. Is she playing "pedobait?"
Watch and decide for yourself.
Implications - Consumers are connecting to Internet figures more than ever before. Products that feature a popular character are appealing to those who want to stay connected to their favorite names. Companies could more deeply integrate themselves with an aspect of social media in order to stay on the cutting edge.