The Mr Porter Fall/Winter 2012 Campaign Spans Continents

By: Trenton Millar - Published: Sep 19, 2012 • References: mrporter & selectism
The Mr Porter Fall/Winter 2012 campaign shows fashion worn by men all over the world. The campaign is a stroke of genius as it shows the versatility of the collection while also producing dramatic photos with stunning backgrounds.

The Mr Porter campaign is shot on multiple continents by travel specialist Tom Craig. The sublime photos are matched with the slogan, "Style wherever you are." Indeed, Mr Porter is available in 170 locations worldwide, so you really can find the brand almost anywhere in the world. The ads show models in a desert, on a European rooftop and on a snowy Canadian country road.

Whether you are a jet setter or prefer to stick to one place, Mr Porter definitely has the duds for you. Stats for World Travel Fashion Editorials Trending: Older & Mild
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Concept: Mr Porter Fall/Winter 2012
Related: 90 examples / 69 photos
Segment: Males, 18-55
Comparison Set: 33 similar articles, including: era-fusing fashion photography, nostaligic skater photography, and one-shot photo ads.