Leandra Medine's 'MR by Man Repeller' is Debuting on Net-a-Porter
Laura McQuarrie — October 27, 2016 — Fashion
References: net-a-porter & refinery29
MR by Man Repeller is the first footwear collection by Man Repeller's Leandra Medine, which puts her signature eccentric spin on classic shoe silhouettes.
The 10-piece MR footwear collection includes velvet platforms, gold boots and platform sandals with rainbow-colored straps. As well as embodying the exact spirit of Man Repeller in terms of looks, the shoes also take on on-brand names such as 'Lol If You Think I'm Walking' and 'The Alternative to Bare Feet.'
The unusual footwear collection is now being sold on Net-a-Porter and it targets women who are unafraid of expressing themselves through their personal style and fashion choices—many of who are likely already dedicated readers of the Man Repeller fashion blog.
The 10-piece MR footwear collection includes velvet platforms, gold boots and platform sandals with rainbow-colored straps. As well as embodying the exact spirit of Man Repeller in terms of looks, the shoes also take on on-brand names such as 'Lol If You Think I'm Walking' and 'The Alternative to Bare Feet.'
The unusual footwear collection is now being sold on Net-a-Porter and it targets women who are unafraid of expressing themselves through their personal style and fashion choices—many of who are likely already dedicated readers of the Man Repeller fashion blog.
Trend Themes
1. Eccentric Footwear - Disruptive innovation opportunity: Introduce unique and unconventional shoe designs that cater to individuals looking for bold and expressive fashion choices.
2. Personalized Branding - Disruptive innovation opportunity: Develop footwear collections that incorporate on-brand names and messaging, allowing customers to connect with the product on a deeper level.
3. Fashion Blogger Collaborations - Disruptive innovation opportunity: Partner with influential fashion bloggers to create exclusive footwear collections that resonate with their dedicated readership and expand brand reach.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Embrace unique footwear collections to attract fashion-forward consumers who are seeking distinctive and unconventional styles.
2. Online Luxury Retail - Disruptive innovation opportunity: Introduce exclusive and unconventional footwear collections to online marketplaces that appeal to fashion-conscious shoppers looking for unique and high-end options.
3. Fashion Blogging - Disruptive innovation opportunity: Collaborate with emerging fashion bloggers to create footwear lines that capture their individual aesthetics and resonate with their dedicated audience.
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