Every so often, an awareness campaign is released that shocks the public while making an extremely memorable statement. Mr. Balls, a Brazilian prostate cancer mascot, is one of those shocking socially conscious campaigns.
The Mr. Balls costume is designed to look like a pair of walking genitals, with cartoonish facial features grinning at bystanders who, unsurprisingly, all want a picture with this bold character. Created by the Associação de Assistência às Pessoas com Cancer, a non-profit organization focused on helping cancer patients, Mr. Balls is meant to encourage prostate cancer awareness. Everyone from single women to children to middle-aged men have met and taken a photo with Mr. Balls, faces flushed -- it's not every day you get to meet a larger-than-life and very personal mascot.
Bold cancer campaigns like Mr. Balls are popping up in the media every which way, especially after Angelina Jolie's daring statement about her preventative double mastectomy. It's campaigns like these that are both memorable and humorous, creating a lasting effect on cancer-conscious people around the globe.
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