This Movie Poster Design Gives People a Feel for Carrie's Powers

By: Laura McQuarrie - Jan 21, 2016
References: creativeguerrillamarketing
In order to promote the newest film adaptation of Stephen King's 'Carrie,' a movie theater came up with an interactive movie poster design that gave movie-goers a taste of the protagonist's powers.

People who attended the cinema had the chance to stand before a creepy poster of Chloe Moretz covered in blood and place their hands on a static electric ball with a bloody handprint on it. Just like the devices that are commonly used in science centers, this one caused people's hair to stand on end as if it was levitating. The stunt is also a clever way to put a literal spin on the phrase "hair-raising."

While this stunt provides a cost-effective way to engage movie-goers, another more elaborate stunt was set up as a coffee shop prank to show the full extent of Carrie's telekinetic powers.