Toronto's Alice Through The Looking Glass Activation is Whimsical

By: Jana Pijak - Jan 18, 2017
References: thestar & globalnews
Toronto's Alice Through The Looking Glass movie popup opened its doors this past May and invited visitors to experience the film's whimsical spirit in real life. Located in the heart of the city's Queen Street neighbourhood, the pop-up celebrated the film's release while spotlighting movie-themed products from a number of familiar brands including Urban Decay.

While the makeup brand showcased its Alice-themed cosmetics range, How To Cake It‘s Yolanda Gampp was also on hand to showcase her elaborate and tasty desserts which guests were given a chance to sample.

Visitors of this movie popup also got a chance to take a fun photobooth snap inside and even walked away with a limited edition poster by digital artist Andy Fairhurst.