BBDO Toronto Embraces Romance Novels to Promote the Charitable Event

By: Meghan Young - Nov 7, 2014
References: bbdo & designtaxi
With the premier of 'Fifty Shades of Grey' just a few short months away, it is only natural that a Movember campaign would embrace the romance novel fad that has surfaced across the World Wide Web over the last few years. Although poking fun at this genre, it envisions regular guys taking over the role most often associated with Fabio to woo women.

Of course, the Movember campaign focuses on the fact that they have grown mustaches to do so. Reading, 'Be a Hero,' it urges men to 'raise money for men’s health' in the best way they know how, by growing out their mustache. Hilarious and clever, the Movember campaign will surely inspire more than a few guys.